There is still a gap in r&d spending by Chinese tire companies

Core tip: tires are the walking feet of cars, and the safety of products has become a major concern of consumers. The rapid development of China’s tire industry also left behind the non-standard problems caused by the “swarm of enterprises” projects. A large number of low technology level, low quality, no three bags and other problem tyres flooded into the market, which reduced the overall trust of the domestic industry. Despite the influence of car original tire, consumers mostly think when replacement tires Michelin, bridgestone, such as brand is the guarantee of quality, the establishment of a domestic brand image often need to get through “quality trust & throughout

Tires are the walking feet of cars, and the safety of products has become a major concern of consumers.

The rapid development of China’s tire industry also left behind the non-standard problems caused by the “swarm of enterprises” projects.

A large number of low technology level, low quality, no three bags and other problem tyres flooded into the market, which reduced the overall trust of the domestic industry.

Despite the influence of car original tire, consumers mostly think when replacement tires Michelin, bridgestone, such as brand is the guarantee of quality, the establishment of a domestic brand image often need to get through the “quality of trust”.

In the past hundred years, Michelin has always been innovator and leader in tire technology, tire body truck tires from 1938 steel, in 1946 the first invented the radial tyre, the green tire, solid cars, 3 d printing tires constantly breakthrough, Michelin in almost all types of tires on the research and development of maintaining a lead.
Companies such as Michelin are leading because of their strong research capabilities, which are based on continued funding.

It is reported that Michelin spends at least 650 million euros a year on research and development. The total r&d investment of mainland group reached 23.65 billion yuan, accounting for a surprising 7.10 percent of the revenue.

From the perspective of the data of listed Chinese tire enterprises, linglong tire with 510 million yuan r&d ranks first, followed by triangle tyre and tyre nymphs, revenue enterprises accounted for 3.66%, 5.98% and 3.26% respectively.

Although the gap size on research and development amount far less international tire brand, but the proportion of the increased year by year that national enterprises are increasingly pay attention to technology research and development, to catch up with international brands gather their strength.

Excellent national enterprises in recent years has been leading the technology trend, and the development of 3 d printing polyurethane tire, the wheel Jin Yu ultra-high performance of green tire, kirin developed graphene conducting electrostatic tires, fengyuan carbon nanotube materials develop three rubber tires, shenyang pioneering gutta-percha aircraft tire and other products have reached the world advanced level.

It is understood that the nine tire enterprises of shuangxing, linglong, triangle, chengshan, shuangqian, fengshen, guizhou, wanli and jiatong of anhui have the national enterprise technology center recognized by the national development and reform commission.
Product hard strength is the lifeline of the brand.

Nowadays, with the vigorous promotion of intelligent manufacturing and lean manufacturing, low-tech tire products will become increasingly unmarketable.
Efforts to improve product performance and consumer experience, change the industry present situation of low price competition, get the trust of the user is the true sense of the occupation of the market, quality is the enterprise brand “golden key”, and the technical level is the golden key to “casting”.


Post time: Jun-26-2018
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